• Public responds emphatically to #dontshoptillyoudrop campaign against panic buying
• Alongside Tracy Brabin MP, Shadow Cultural Industries Minister, Luke thanks the public
• Luke sent the best ads to the Secretary of State for Environment, Food and Rural Affairs

Luke has today welcomed the efforts of the British public and advertising firms for submitting campaign ads using the #dontshoptillyoudrop hashtag on Twitter. The reaction from the public has been brilliant, and Luke and Tracy Brabin have recorded a video to share their thanks.

Luke has collated some of the best adverts and sent them to the Secretary of State for the Environment, Food and Rural Affairs, George Eustice MP, to show what can achieved quickly when the UK’s creative capacity is utilised.

Luke said:

“The creative and advertising sector has a significant role to play in the fight against panic buying and more broadly in informing the public should issues persist with UK food supply. Those who usually specialise in persuading us to buy products now have the opportunity to save lives with their work, and they have shown that they are ready to step up and help.

The Government should take a more front-foot approach to communications with a national advertising campaign, similar to the £46million spent on a Brexit readiness campaign, as the Covid-19 situation evolves. Let’s mobilise British advertising now.

Below is the letter Luke has sent to the Secretary of State, alongside some examples of what this brilliant campaign has achieved.

If you’re feeling creative and have an ad you’d like to share, do so on Twitter with the hashtag #dontstoptillyoudrop.